Join the UN1TY Boyband, Smartfren's Strategy Targets the Youth Segment
Targeting the young generation who are creative and always connected to the internet, Smartfren collaborates with UN1TY as a brand ambassador.
Deputy CEO of Smartfren Djoko Tata Ibrahim said, while other brands are eyeing top artists from abroad as telecommunication operators, Smartfren is consistent as a telecommunication operator who has always been a friend to open opportunities for young people in Indonesia because they see a lot of local artists with extraordinary potential. normal. "UN1TY as a brand ambassador can represent Smartfren as a brand that is young at heart full of creativity and co-creation. At the same time to strengthen the message that Smartfren always presents product innovations that are in accordance with the digital needs of the community," said Djoko Tata Ibrahim, at a casual talk show with Smartfren representatives and UN1TY, Thursday (13/1/2022). UN1TY was chosen as the brand ambassador because they share the same passion for co-creation and collaboration, as well as strengthen Smartfren as a brand that opens opportunities for all creative industries. Smartfen itself already has WOWLabs as a forum for the creation of young Indonesians and Teman Kreasi Indonesia as a forum for developing MSMEs in more than 51 cities in Indonesia. These two platforms have had a positive impact on social entrepreneurship for the younger generation in Indonesia
|•SOURCE•| Articles :SINDONEWS | Image :HITS |
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